Email: domcjackson@gmail.com | LinkedIn: linkedin.com/in/domcjackson | Location: Kansas City, MO
Brand & GTM Strategist building marketing systems that connect brand strategy, content, competitive intelligence, and performance data. At Procore, launched the company's flagship podcast, built its first interactive content program, and created brand measurement frameworks used by senior marketing leadership. 10+ years across B2B SaaS, construction technology, agency, automotive, and direct-to-consumer marketing.
Business Problem: Procore was making significant investment in research reports, but most content lived as static PDFs with no engagement visibility.
What I Owned: Evaluation, business case, and rollout of Turtl as Procore's first interactive content platform.
Result: Stronger click-through and engagement across regions, with audience data feeding back into editorial planning and localization.
Business Problem: Procore needed a flagship thought leadership podcast with a real web presence, promotion system, and reporting framework.
What I Owned: Distribution, promotion, episode pages, creative templates, web content, transcripts, reporting, and platform evaluation.
Result: 50,000+ downloads across 27 episodes. Episode pages delivered 4 to 8 minute average session times vs a 1:16 site average. Measurable leads and a lower-cost production model.
Business Problem: Procore's brand measurement was scattered, with limited ongoing visibility into brand health, competitive positioning, share of voice, and message performance across markets.
What I Owned: Led the evaluation and implementation of BlueOcean as a brand intelligence platform, compared vendor capabilities, helped define the measurement framework, and shaped regional reporting needs.
Result: A repeatable framework leadership uses to inform brand investment, competitive response, and regional strategy with clearer connection between brand activity and measurable signals over time.
Business Problem: The Future State of Construction report had strong engagement, but the data showed readers wanted practical guidance they could use inside their own companies.
What I Owned: Led the strategy for the Culture Playbook, using Turtl engagement data, audience polling, and BlueOcean insights to define the audience need, sharpen the narrative, and guide the content structure.
Result: Extended the life and value of the Future State of Construction platform with a practical, audience-driven companion asset for industry leaders.
Business Problem: LaborChart's website had a bounce problem. Visitors were staying for about a minute and leaving before they understood the platform or took another step.
What I Owned: Built LaborChart's first comprehensive FAQ page with sales and customer success input, organized around the questions prospects needed answered before requesting a demo.
Result: Bounce rate dropped from 40.60% to 16.19%. Average session duration increased from 1:12 to 6:34. Pages per session increased from 1.78 to 8.46.
Brand Strategy, GTM Strategy, Competitive Intelligence, Content Strategy, Campaign Strategy
Brand Measurement, Performance Reporting, GA4, Adobe Analytics, Tableau, Looker Studio, BlueOcean
Paid Media, Landing Page Optimization, Lead Nurture, Salesforce, Marketo, HubSpot
Interactive Content, Podcast Strategy, Content Systems, Contentful, Turtl, SEO Messaging
Lead brand, content, measurement, and digital programs. Launched The Power of Construction podcast, built Procore's first interactive content program, and created brand measurement frameworks with BlueOcean used by senior marketing leadership.
Owned content strategy, content performance, and marketing technology. Audited the content library, evaluated performance platforms, and built reporting that gave teams clearer direction on which assets were working and where they belonged in the funnel.
Owned paid media and demand generation. Managed $200K+ in monthly paid media across Google and Meta, reduced CPL from $180 to $145, implemented Meta Conversions API through AWS, and built Salesforce nurture programs that increased lead-to-opportunity conversion by 18%.
Supported digital marketing adoption across franchise and automotive networks including Honda, Ford, Land Rover, Jaguar, Jiffy Lube, and Serta.
Co-built a direct-to-consumer beach towel brand from concept through launch. Reached $50K in revenue over 18 months and earned coverage from Travel + Leisure and KSDK.
Sold and managed digital marketing programs for 400+ local businesses across search, social, display, and web.
If you've got a brand, content, campaign, or reporting problem you're trying to figure out, I'm always up for a conversation.
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